Peace Tea

In my Advertising Creative class, UNC partnered with Coca Cola in order to create a campaign and ideas to promote their relatively new drink, Peace Tea. The overall mission was to connect the brand of Peace Tea to Generation Z through an experiential marketing campaign that relied on campus activation among college and high school-aged students.

Coca Cola executives traveled from Atlanta to Chapel Hill for our teams to present to them, and they brought everyone Peace Tea t-shirts! It was a very fun day, and we enjoyed their participation!